According to the latest comScore’s report 1 in 5 minutes of all digital media time is spent on social sites or in social media applications on the desktop and personal computer. Around 80% of all social media time is spent on mobile. Younger consumers spend most of their time on Snapchat, Instagram, Tumblr, and Vine. This is very useful information for advertisers, especially the ones whose target group are youngsters. Facebook is the number one social network when we speak about time spent on social networks when it comes to Millennials. Those stats show Facebook can serve as a great tool for increasing users engagement, especially with youngsters.