74% of B2B content marketers have a strategy, but only 22% find it effective
by | Apr 21, 2016 | Video Industry News | No Comments

CMI’s latest B2B enterprise content marketing report shows that 74 percent of the content marketers stated they have a content marketing strategy, but only 22% rates it is effective. Around  35% of B2B content marketers that have content marketing strategy stated they document their strategy. The report shows that 87% of the content marketers stated they use some form of content marketing.

Read more: http://marketingland.com/report-74-b2b-enterprise-content-marketers-strategy-22-rate-effective-173813

Tagged: content marketers, marketing strategy