73% of Publishers Promise to Provide More Video Inventory to Satisfy Advertiser Needs
by | Jun 18, 2015 | Video Industry News | No Comments

The surveyed 529 advertiser decision makers from brands, agencies and media owners globally claim the lack of video inventory in the market is holding back growth in online video advertising, shows the latest Forrester study. Around 70% of surveyed advertisers said their plan is to increase video budgets over the next two years, but 40% said that the lack of premium video inventory is expected to suppress spend increase. In response to market demand, ¾ of publishers have pledged to create more premium video inventory and offer higher volumes of video inventory. Forrester surveyed agencies, advertisers and publishers from the UK, USA, Argentina, France, Germany, Italy, Mexico and Spain.

Read more: http://www.thedrum.com/news/2015/06/09/73-publishers-vow-provide-more-video-inventory-meet-advertiser-demand-says-forrest-0

Tagged: online advertising, online video content, publishers, video inventory