According to the ‘2015 B2B Video Content Marketing Survey Results‘ study, 73% of B2B marketers claim video positively impacts on marketing results and ROI. The study, conducted in Q3 2015, was based on survey results from 350 B2B marketing, agency and management professionals. The study shows 96% of B2B respondents are engaged in video content marketing, and that 41% of surveyed marketers plan to increase spending on video marketing. Due to the survey results around 83% of the respondents claim they are using video content for website marketing and around 75% of them are optimizing video content for SEO. The study undoubtedly shows the huge significance video content has on every marketer while planning their content marketing strategy.