YouTube data shows people in the U.S. are spending nearly 2X as much time watching fashion and apparel videos during 2015 compared to the previous year. The study has detected people are turning to YouTube for shopping advice and product reviews. According to Google/Ipsos MediaCT’s 2015 Consumer Holiday Intentions Study, around 26% of shoppers say online videos are their main source for gift ideas, and 32% of shoppers say they plan to use online video more this year for holiday purchases. The study shows 30% of total online purchases happen via mobile devices. The smartphone’s share of online shopping purchases has increased 64% over the last year. One thing is clear, video marketers are expected to win customers attention this holiday season.