2 years ago we’ve talked about growing popularity of video ads. As predicted visual content, videos especially have become the focal point of many businesses. Brands are creating more videos, utilizing live streaming to engage with new audiences, investing heavily into video content, effectively embracing engagement and interactive as the main advantages of video. Right now if a video isn’t a central part of your digital marketing strategy, your business is suffering.
#Infographic: Why are video ads the best advertising choice nowadays? Click To Tweet
A lot has happened since the beginning of 2016. Worldwide mobile internet use surpassed desktop. Social media is driving digital video consumption so much that 55% of people watch a video online every single day (Forbes). 81% of businesses are using video as a marketing tool (up from 63% in 2017) (Wyzowl). Adoption of video ads has grown 3x times since 2016 prompting Chrome and FireFox browsers to introduce browser native blocking of video ads with auto-playing sound.
However, for those businesses relying on ad views, even with those restrictions, video ads still are the best choice. This visual guide explains why video ads are the best advertising choice nowadays, and why should you consider incorporating them as your #1 business opportunity (download link is down at the end of this post).
You can download full sized 2018: Why Are Video Ads The Best Advertising Choice Nowadays infographic here.
Huge thanks to VISME everything you need to tell powerful visual stories in the form of engaging presentations, infographics, and other visual content.