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2016 Already Is The Year of Video Marketing

The start of 2Q of 2016 for content marketers means reevaluating their content marketing  methods and determining new fresh ones, to heat up for the summer season that’s on the way. One of the top questions marketers should ask themselves is are they using the right tools to achieve their marketing goals? If the results of the current marketing strategy are poor, then they need to change something, include something new, look for the new ideas, follow the latest trends that do work.

Marketing tactics that do work in 2016 are usually followed by video content. If you didn’t include video in your marketing strategy yet , you still have time to turn thing around, to your advantage and use the power of video. Here are some of the reasons why 2016 already is the year of video marketing.
51.9% of #marketing professionals stated that video is the type of #content with the best #ROI Click To Tweet
Many think that video will magically increase their sales, but that is not the case. Making a video without  a clear strategy, a clear goal, a defined target group, and a relevant video structure could be a complete waste of your time and money. Though, if you create a valuable video content, you can expect to have many benefits in return:

  • You will increase RIO- 51.9% of marketing professionals stated that video is the type of content with the best ROI.
  • You will  increase your search results- If you add a video content to your website you can increase the chance of being in a front page Google result by up to 53x.
  • You will boost open rates, click-through rates and reduces unsubscribes- Including the term video in an email subject line boosts open rates by 19%,  reduces unsubscribes by 26% and click-through rates by 65%.

There are many reasons why you should use video in your content marketing strategy. The explanation of south a huge effect of video lies in a human nature and the way we respond to a various type of content forms. Video content creates better learning performance and evokes a positive emotion. Video makes people connect with your brand on a deeper level because it can affect people emotionally. It’s proven that video-based multimedia material creates better learning performance and more positive emotion, even in the case of text-centric learners. The main benefit of positive emotions created by watching a video is that they  can effect on viewers’ buying decisions. Shoppers who view video are 1.81X more likely to purchase than non-viewers.

One more benefit of video content is that is usually based on storytelling, and that method has a large impact on humans, as stories are 22x more memorable than facts alone.
Many people think that video content as a promotional tool can only bring results when being presented on  YouTube, or as video ads on Facebook, os as  flashy homepage videos. That situation has significantly changed in the last couple of years, as a video has been successfully used throughout the entire customer journey, by converting buyers,  explaining the benefits of the product or service, it’s usage ,educating them,and upgrading your service by improving their satisfaction.

The latest research report by Ascend2 shows that different types of videos are considered to be very effective, like Customer testimonials, On-demand product demonstration videos, Explainer and tutorial videos, Project reviews and case studies, Video blogs or Event videos etc. So the use of video content as the promotional tool has an enormous potential, not  only because of it’s popularity but because of the variety of forms in which it can be used.

Your Video Content Needs to Be Mobile – Friendly
Make your  online video experiences a mobile friendly one. BridTV, for example, has a lot to offer when it comes to fast and quality online mobile video experience. Supporting  the AMP HTML. Google Accelerated Mobile Pages (AMP) project  which improves the performance of the mobile web, we have improved mobile video experience. It’ s important to mention that (AMP) project enables SEO benefits with the Google search engine.

There’s no doubt that video already plays a starring role at all stages of the marketing and sales funnel in 2016 and it’s significance will only continue to increase, as Syndacast predicts 74% of all internet traffic in 2017 will be video.