10 years ago on 7% of the US population used one or more social networking sites. Nowadays of those who use the internet a massive majority of 76% of Americans use social media.
Because of the impact it has on modern population, social media is already one of the most important tools for online promotion. 86% of marketers believe that social media is important for their business, and around 84% of marketing professionals think social media can enhance relationships with existing customers.
What were the best times in 2015 for your #SocialMedia posting? Click To Tweet
Most brands struggle to achieve their desired goals when it comes to social media marketing. Most of their concern revolve around using the right tactics and metrics. When conducting your social marketing strategy, the timing is one of the most important factors you should be aware of and most miss out.
What is the Best Social Media Post Timing?
Knowing when your users are active on social networks is the best way to ensure communication with your prospects. For example, when we are speaking about Twitter, stats show that the best time of the day for generating retweets is between 9:00 p.m. and midnight eastern time in the U.S. Between 4:00 and 5:00 p.m. eastern time is also recommended.
AddThis has analyzed data in the United States when users were most likely to click and share content on Facebook, Twitter, LinkedIn and Pinterest. You might be surprised by the results:
After summarizing all the information listed above, you can get specific time frames you should follow when posting on social media if you want to get maximum shares and clicks of your posting content. But most importantly, don’t ever forget the final result of your social media strategy depends on your niche, when they prefer to visit their social media channels, and, of course, the quality of your content.