10 years ago on 7% of the US population used one or more social networking sites. Nowadays of those who use the internet a massive majority of 76% of Americans use social media.
Because of the impact it has on modern population, social media is already one of the most important tools for online promotion. 86% of marketers believe that social media is important for their business, and around 84% of marketing professionals think social media can enhance relationships with existing customers.
Most brands struggle to achieve their desired goals when it comes to social media marketing. Most of their concern revolve around using the right tactics and metrics. When conducting your social marketing strategy, the timing is one of the most important factors you should be aware of and most miss out.
What is the Best Social Media Post Timing?
Knowing when your users are active on social networks is the best way to ensure communication with your prospects. For example, when we are speaking about Twitter, stats show that the best time of the day for generating retweets is between 9:00 p.m. and midnight eastern time in the U.S. Between 4:00 and 5:00 p.m. eastern time is also recommended.
AddThis has analyzed data in the United States when users were most likely to click and share content on Facebook, Twitter, LinkedIn and Pinterest. You might be surprised by the results:
- As for the most convenient times of day for shares by social networks in the US, most social networks see a spike in shares during the morning hours. These shares refer to the content being shared to a specific social network from its original digital source through sharing tools. This rule can be specifically applied for Twitter and LinkedIn. Shares to Facebook get started a bit later in the day.
- In the US, Facebook shares drive traffic from 11 am to 1pm, and around 9 pm. As for Twitter, the best time for driving traffic with shares is from 10 am to 12 pm, and from 2 pm to 3 pm. On Linkedin, it’s from 10 am to 12 pm, and on 4 pm.
- Clicks tend to happen a little later, in the late afternoon and in the evening. Twitter and LinkedIn get the most clicks in the afternoon. Facebook and Pinterest drive traffic after 8:00 pm.
- The social networks also have certain days of the week during which engagement rises. When we are talking about the times of week to post for maximum social engagement, the most clicks and shares for Facebook take place from Tuesday to Wednesday 9pm-10pm, on Twitter are on Wednesday 4 pm- 5 pm, and on Monday from 2 pm to 4 pm. But let’s see how that looks like in practice. Based on the results taken from our Brid TV social profiles, we can notice that the tweet that generated the most impressions on our BridTv Twitter profile was published on Wednesday at 5 pm. The most popular Facebook post on our Facebook page was published on Tuesday at 17:35 pm. The reason why those results don’t exactly match the predictions are because we are speaking about B2B company.
- The most common advice is to save your best content to be published during the 9-5 workday between Monday and Thursday.
- You don’t need to be social active on weekends, as users usually rest on the weekend. Sharing and clicking activity tend to die down on Saturday and Sunday, except on Pinterest. The most important click activity on content shared to Pinterest happened on Sunday night from 9:00-10:00.
After summarizing all the information listed above, you can get specific time frames you should follow when posting on social media if you want to get maximum shares and clicks of your posting content. But most importantly, don’t ever forget the final result of your social media strategy depends on your niche, when they prefer to visit their social media channels, and, of course, the quality of your content.