Music video hosting service Vevo announced its video views results for January 2015 and it’s significantly higher at 10.3 billion views this year, up to 86% more views than in the same period of last year where it stood at 5.4 billion views. Most of these video views are coming from outside of the United States which is not that surprising, after all, considering the popularity of the service in Mexico and other countries. Rising views are mostly due to the huge growth in mobile video views in the last year. Up from 38.8% last year to 50% this year.
This is in line with the expected growth of mobile views in 2015 and is confirming once again that this year, mobile views and online video services, are probably gonna come to par with traditional cable TV’s at the end of the year, if not sooner.